Thus far on this blog, we have
explored, It’s not you its me: How to increase engagement and reduce our bounce rate, How Tracking your traffic sources can enhance your marketing campaign and Choosing the right social media platform for your business. I think it's fitting at
this point that we discuss, how you can go about choosing the right analytics
platform for your business. According to Demers,
“just
because a feature sounds interesting and provides you with some additional data
about your site doesn’t mean it’s actually valuable. Important questions
to ask when choosing an analytical tool includes: Why do I
need a different/new tool? What sort of data do I need this tool to give me? What
actions will be driven by that data? How, specifically, will I use the data to
inform decisions and activities.
Google Analytics
When I
hear about tracking analytics, the first tool that comes to mind is Google
Analytics, best of all its free. Google Analytics is great for tracking traffic
patterns on your website. When you log in, the audience overview gives you a
snapshot of the traffic that’s visiting your website. Another view is the acquisition
view which shows you who is visiting your website. By navigating your way down
to the behaviour insights, you can be informed about your most popular pages
and bounce rates for each page. Also, it integrates seamlessly with Google AdSense
and Google AdWords. These are just a few of the measurements available for
review through Google Analytics.
Just because
most persons are using this platform, doesn’t mean it’s the only option
available. There are other options, such as: Adobe Analytics, Kissmetrics and Clicky.
For this blog post, we will explore the Analytics platform Clicky. Who
remembers the first time they initially logged into Google Analytics how
intimidating it all seemed? Well, you will be happy to know that Clicky makes
for a very uncluttered user friendly experience. Clicky has done a pretty good
job at comparing itself to the competition, feel free to check it out here.
What is
Clicky?
Clicky is a real time web analytics
platform that allows you to track your website analytics. Its free for up to three thousand page views
per day for a single site, paid versions are available for users that exceed these
criteria’s.
Why You’ll Love Clicky?
-Everything is real time not just a few things.
-You can view heat maps for each individual visitor session.
-Get notifications when your site goes offline, otherwise known as uptime monitoring.
-See individual visitors and actions
Source: Blogtyrant.com
How does Clicky
Compare to Google Analytics?
Email Reports
I am addicted to regularly checking
my email, so I like the fact that every morning I can get an overview of the
previous days’ stats sent directly to my inbox. You can also customize the data
that you want to receive in your email reports.
Detailed heat mapping
How awesome it would be if you were
able to see what visitors are doing when they visit your website? With Clicky,
this is possible through heat mapping. With heat mapping, you can track where
visitors are clicking on your website. This allows you to optimize your website
by adjusting the areas which persons do not care about. Through heat mapping,
you are able to draw attention to the right areas on your website.
Real Time Information
There is just something about
having real time information at your finger tips. With Google Analytics,
statistics are delayed by at least 24 hours. With Clicky, you can view real
time stats so you know what’s happening right when its happening.
Interface
The most
common theme that comes across when people talk about Clicky, is how simple it
is to use. All the tools you need are right in front of you when you log in.
Navigating your way through the sidebars on Google Analytics takes a little bit
of getting use and can be intimidating for the first time user.
Bounce Rate
With a
bounce rate, someone has visited your website but hasn’t taken any other action.
Clicky measures bounce rate differently from Google Analytics. Their view is
that if some one is on your webpage for a duration of time, this is a form of
engagement, thus bounce rate is only calculated for visits to your webpage that
lasts less than 30 seconds.
Video & Twitter Analytics
With Clicky,
you can track how long persons are watching your videos and where they pause.
This is great as you know where persons are getting bored and can make adjustments
accordingly. You can also monitor your Twitter mentions to learn what persons
are saying about your brand.
Live Links
Clicky
allows you to use its platform like a monitoring tools, thus you can see what
links you are getting in real time, unlike Google that has limited real time
information available.
Search Rankings
Clicky will
tell you how you are ranked in Google when someone clicks on your website. Some
data isn’t hidden from your analytics due to Google secure search option.
Clicky is a
pretty comparable tool to Google Analytics. Are you on the side of the vast
majority or have you stepped outside the norm with an alternative platform? I
would love to hear your thoughts on the platform you are using and how it
compares to Google Analytics.
Source:
Blogtyrant.com
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