Digital Insider: The Must Have Tool to Compliment Your Google Analytics Strategy

Do you ever wonder what your visitors hope to accomplish from visiting your webpage or even what they need or how you can help them solve their problems? Well, I am happy to tell you that there is such a solution, and it integrates seamlessly with Google Analytics.

Meet Survicate, it’s the no hassle way to collect feedback from your website visitors. One such survey I have come across and you may have too, is the following: “We are so sad to see you go, did you find what you were looking for today?” Through subtle surveys, you are able to remove the guesswork and learn why your users left, what their needs are and who they are. Questions are asked in an un-obstructive way through survey widgets that correlates with the users’ behaviour. You can analyze visitors’ responses instantly, and get sent a detailed report or get regular updates to your inbox or frequent notifications. Having trouble visualizing how this all comes together? Feel free to try out their free demo.

Survicate is apart of the Google Analytics partners program. The Google Analytics Partners program was started with the vision to create: “true champions of the web and support them with the resources, training and support to help businesses succeed online (Google Agency Blog, 2013).”

Survicate features a variety of options for developing questions, call to actions, audience retargeting, reports & analytics, triggers, customization, integration, account management, security, and add-ons such as A/B testing. Their price plan ranges from analyzing 50 responses a month for free to more custom pricing tailored to meet your business needs.

Survicate has some pretty good reviews too, here are a few reviews from Google Analytics Partners from users of the Servicate application:

(Survicate, n.d.)

One of Survicate’s customers is premium makeup giant Corescience. CoreScience major challenge at the time, was trying to sell a beauty product without any physical interactions. With makeup, you want to be sure that it accurately matches your skin and with the right colour. Desiring to learn more about their user preferences, they recruited Survicate and developed a post purchase survey to get users input on the experience of purchasing makeup online. The results from the survey confirmed their suspicions that users found it difficult to choose their ideal colour foundation. Based on the results from the survey, Corescience opted to develop a foundation finder tool for users. Survey’s later indicated that this tool improved the online experience for customers and also indicated other areas where they could develop additional helpful tools (Survicate, n.d.). Survicate can prove to be a very beneficial tool for marketers. This is one core example of the benefits of post purchase surveys in action.

Source (Avira.com)

“Research is the foundation of marketing strategy, providing real insight into customer needs and motivators (Talbot, 2015).” Website surveys provides the perfect means of learning about the behaviour of users that visit your website, by questioning them in the moment. Such surveys provide valuable insights that allows you to adjust your strategy according. Take for example Corescience, they realized visitors to their website were struggling with matching foundations to their skin tone. This resulted in them developing a foundation finder tool which spoke to the needs of their customers. The result, more satisfied consumers.

Surveys allow for physical evidence. Having concrete data, removes the guesswork allowing marketers to make more informed decisions, minimizing risk. You can also do A/ B testing to prove a new marketing concept or even get users involved in the process of new product development. According to Oakes, surveys allows you to, “gain a better understanding of how customers think, feel and behave. The more you understand these areas the easier it is to meet their needs better than your competitors (Oakes, n.d.).”

Survicate through the use on page website surveys allows the marketer to get to know their target market, and best be able to promote the company by speaking the vocabulary of its defined target group. The more you know, the more data you have to ensure that your customers are satisfied when they leave your website. Website surveys can also help you to pinpoint troublesome areas on your website, letting you know where you need to focus your energy and resources to rectify problems consumers may be having. Feedback can also help you to identify what marketing methods are working and how you can further enhance the customer experience making for satisfied customers. In developing your digital marketing plan, responses from online web surveys can help you identify appropriate content for your website content marketing strategy by incorporating content such as videos, case studies or instructional guides that may be helpful to your customer.

According to client Heart beat, there are six reasons why customer satisfaction is important:

§ It’s a leading indicator of consumer repurchase intentions and loyalty

§ It’s a point of differentiation

§ It reduces customer churn

§ It increases customer lifetime value

§ It reduces negative word of mouth

§ It’s cheaper to retain customers than acquire new ones

(Client Heartbeat, 2014)

By incorporating a tool such as Survicate, it provides you with timely market analysis to better optimize and position your brand to achieve client satisfaction. If you are interested in learning more about other Google Analytics partners, fee free to check it out here.